2 Replies Latest reply on Sep 19, 2016 7:41 AM by 592ffc5ccb010550f8573083284a6fb9bec283e6

    Does anyone use TargetX CRM Event Registration with Marketo?

      We're in our second year of using Marketo. We've successfully integrated our TargetX instance of Salesforce with our Marketo instance for our leads/contacts/accounts. However, we're hitting a roadblock when it comes to event registrations. We'd like people to register in Marketo for our open houses, as the ability to track the ROI on our investment is pivotal and the use of one form (not possible with other solutions) is appealing. However, we have established use of the event registration module in TargetX/SFDC by the majority of our units. How does your institution handle events? Is there an integration you've developed that allows Marketo to update the event registration module in TargetX?

        • Re: Does anyone use TargetX CRM Event Registration with Marketo?
          Matthew Barnett

          Hi Brooke,

           

          Any progress on this front? We're evaluating the rollout of TargetX across the institution (it's currently deployed only within Berklee Online), and one of the main things I'm curious about is how the Events module plays with Marketo.

          As Marketo out of the box only pushes data to certain standard SFDC objects, I imagine you'd need to do something integration/API wise to have Marketo manage registrations and push data to the TargetX Events. But if ROI tracking is the key requirement, even if TargetX Events use custom objects, by exposing visibility to those objects and related fields to Marketo you should be able to pretty easily get Marketo to recognize who's registered/attended etc. and track program attribution as you would your other programs.

           

          Best of luck!

           

          Matt