Any progress on this front? We're evaluating the rollout of TargetX across the institution (it's currently deployed only within Berklee Online), and one of the main things I'm curious about is how the Events module plays with Marketo.
As Marketo out of the box only pushes data to certain standard SFDC objects, I imagine you'd need to do something integration/API wise to have Marketo manage registrations and push data to the TargetX Events. But if ROI tracking is the key requirement, even if TargetX Events use custom objects, by exposing visibility to those objects and related fields to Marketo you should be able to pretty easily get Marketo to recognize who's registered/attended etc. and track program attribution as you would your other programs.
Best of luck!
1 of 1 people found this helpful
We are still looking into this integration. We have programs using both event types, but have not created the integration with the custom object as it seems it would only be unidirectional, not bidirectional as the rest of our integration is. If you do end up having any first hand experience with this, please keep us in the loop!
Thanks so much for your thoughts.