0 Replies Latest reply on May 31, 2016 9:21 AM by Eric Olsen

    Content Marketing Manager - Helix Education (Salt Lake City, Utah)

    Eric Olsen

      Apply Here: https://workforcenow.adp.com/jobs/apply/posting.html?client=helixed&jobId=108250

      Company Website: http://helixeducation.com

       

      POSITION OVERVIEW: 

      Helix Education is seeking a tenacious, tireless and unceasingly curious marketing writer who will leave no stone unturned while helping the world understand that we’ve built the greatest enrollment growth agency in the history of higher education. As a master-class storyteller, you will own content marketing, social media strategy, and event planning for our organization. Detail-oriented and hyper-organized, you are always digging to uncover new stories, and you keep diving down the rabbit hole until you’ve figured out every angle, made every phone call, thought of six different ways to leverage the content, and led the creation of it all via press releases, articles, blogs, webinars, case studies and more. You are always coming up with new ideas, and you always figure out ways to get everything done. Candidates must have a proven success record in writing and strategizing successful marketing campaigns.

       

      Key Areas of Responsibility

      • Craft and operationalize a comprehensive content marketing strategy, working with thought leaders across our company to understand our offerings, uncover success stories, and develop sharable content, including press releases, blog posts, webinars, articles, eBooks, emails, case studies, info-graphics and more
      • Establish “Information Officers” among internal product and functional thought leaders in order to better source and scale timely and relevant content execution
      • Continuously feed stories and work closely with our Public Relations resource to give EDU publications stories they want to tell, keep Helix in the spotlight and keep our competitors out of it
      • Develop deep relationships and rapport with our clients and internal thought leaders
      • Craft editorial calendars based on the industry’s academic calendar, EDU publication calendars, and internal product release cycles to maximize earned media placements
      • Craft and operationalize a comprehensive social media strategy, including growth and engagement strategies, channel-by-channel tactics and content strategies aligned with our Strategic Planning goals
      • Produce content for and execute our bi-weekly Enrollment Growth University e-Newsletter
      • Conference and event planning, including determining which conferences to exhibit at vs. attend, pitching speaking abstracts for our thought leaders, and managing all logistics
      • Own internal communications and brand ambassador development in collaboration with Human Resources
      • Optimize content for search engines and inquiry generation
      • Understand our audience personas so your published content effectively addresses their challenges and enrollment growth desires

       

      QUALIFICATIONS / EDUCATION:

      • BA/BS in marketing, journalism or public relations
      • 5+ years in a writing role within an agency, marketing or communications setting
      • Exceptional writing and editing skills, and the ability to adopt style, tone and voice for various content types
      • Exquisitely detail-oriented and hyper-organized with world-class project management skills
      • Ability to run fast and autonomously in a high-energy environment where corp. marketing, sales and public relations are in full alignment
      • Experience producing and re-purposing channel-specific content for the web
      • Understanding of SEO strategies as they relate to public relations and content marketing
      • Ability to determine ROI of public and media relations initiatives
      • Experience interfacing with clients and multiple departments
      • A passion for and strong understanding of higher education and student success
      • Higher education experience preferred
      • Photography and videography experience preferred
      • Marketing automation (Marketo) and CRM (Salesforce) experience preferred
      • Online portfolio required to demonstrate content creation skills and strategy

       

      Apply Here: https://workforcenow.adp.com/jobs/apply/posting.html?client=helixed&jobId=108250