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- Please see my posts on Channel-offer attribution
- Primary Campaign Source is a bit iffy. Your SFDC Admin will be able to ensure it is filled in as long as the record is properly added to an Opp.
- Lead Source - see #1
- Generally, I would avoid the automatic sync between Program-SFDC Campaign UNLESS you have properly setup LARs to route non MQLs to a Queue or holding tank. My opinion is that all leads should be fully synced between systems. There are reasons not to, but it depends.
Thank you, Josh!
This information was super helpful.