3 Replies Latest reply on May 27, 2016 9:31 AM by Jim Thao

    Confirmation Help Please on Email Click Reporting

      I want to make sure I am communicating the correct information to my team. Are the following true:

       

      1. Unsubscribe clicks are counted in the email click totals on the email performance report

      2. Click to Open Ratio does not include unsubscribe click rates

       

      If the first is true, then on the email performance report the click total (let's say 5) is net of the unsubscribe clicks which would be represented by that value in the unsubscribed column (let's say 2).  So the total clicks is actually 7?

       

      I know this should be easy but I just want to make sure I understand.

       

      Thank you!