10 Replies Latest reply on Jun 2, 2016 9:00 AM by Geoff Krajeski

    Resend an e-mail if the lead hasn't opened it in a week

    Soraya Gomez

      Hi all,

       

      I am pretty new in Marketo, so maybe my question is very silly. Anyway here it goes:

       

      We have sent some e-mail campaigns. Now, we would like to resend those same emails to the leads that haven't opened yet the previous email, but just to those ones.

       

      We have tried to do it with a smart campaign using a Trigger (E-mail not opened) and the Wait Flow Step, but it didn't work.

       

      What do you recommend to do in these cases?

       

      Thank you very much in advance,

       

      Best,

       

      Soraya

       

      P.S.: Could someone explain me clearly the Wait Step Flow? I think I have misunderstood it (maybe it is because of the language ). Any info about building an Smart Campaign step by step would be very helpful.