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List Import -v- Existing Leads

Question asked by de901eb5267f9d648278aa66baed7e782141887f on May 26, 2016
Latest reply on May 26, 2016 by de901eb5267f9d648278aa66baed7e782141887f

Hi guys,

I've reviewed the (little) documentation I can find from Marketo on this one and it seems I have 2 options when importing a list - I can either skip new leads and field updates, or I can import everything with the risk that I will overwrite existing fields like Job Title for Leads that are already there. Even though Marketo shows a tick box against the 'Update lead fields' in this last option - it doesn't seem that you can untick it - so I guess Marketo is just saying - "this is what you get - it's ticked and you can't change that".


So the question is - how do people deal with the fact that you might want to import 10/100/1000 new leads from something like a Content Syndication activity, but you assume that the data you might already have - either in Marketo or synced from the CRM - is better quality that what's coming to you on the import file?

It seems so simple, yet I've really struggled with this one as I have certain fields which are mandatory from the Salesforce point of view, and certain assignment rules that will trigger if it's a new lead to Salesforce, plus the fact that certain fields like "Industry" or "Number of Employee" ranges might be different in the import file from what's set in the CRM.


Is there an easy Program to review/fix and deal with all of these issues?