I am still trying to build up a Marketing Automation (as I wrote in the previous discussion : Engagement program process)
As Josh Hill adviced me I am doing a regular campaign.
Let summarizes what I would like to do : When someone downloads one of our contents/resources :
Step 1 : He will receive an email where a link refer to ask for a demonstration of our software
Scenario 1 : He opens the email and fill out the form = no more emails
Scenario 2 : He opens the email but he does not fill out the form > Another email will be sent X times. If there is no form filled out after X times > Put the lead into a new list.
Scenario 3 : He does not open the email once, he will receive another one X days after, and if after X times he still not open the email > Put the lead into a new list.
I succeeded to do the first step which is : Sending automatically an email when someone downloads one of our resources. But I don't know how to stagger the next campaigns to not overlap. How can I link my smart campaigns to each of them ?
If it could help :
Campaign 1 refers to : Send the email A when someone download a content
Campaign 2 refers to : If someone opens but not fills out the form > Email B is sent
Campaign 3 refers to : If someone does not open the email > Email A once more
Campaign 4 refers to : If someone opens and fill out the form > Synch to SFDC
If someone has an advice, tip or something else, I will be really grateful.