AnsweredAssumed Answered

Opens not logged when there is click activity

Question asked by Alexis D'Alba on May 24, 2016
Latest reply on May 24, 2016 by Chris Willis

Hi there,

 

In looking through quite a few lead records i'm noticing that when there is click activity present there is no open email activity logged.

Is this normal behavior? I can assume that if a lead clicked an email that they also opened it, but i'm now concerned about the accuracy of our reporting metrics. I'm aware that opens are not a reliable and that if images are not downloaded, it does not log as an open. I did, however, think that if someone engaged with the email by clicking an open would also be logged. Is there anyone who can share some insight on this?

 

Thank you!

Alexis

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