I need someone smarter than myself to help weigh the pros and cons on doing live webinars vs. videos on demand.
Situation: We provide bi-monthly hurricane outlooks as part of a lead gen tactic. We have an in-house studio that allows us to create high quality outlooks in video format. So we can do them as actual videos-on-demand, embedded in a landing page with a clear CTA underneath, OR do them as a traditional live webinar (with follow up of course). I know you can turn a live webinar into a video-on-demand, but I wanted to float the question out there -- are live webinars still appealing if you could instead get the information you seek instantly on the other side of a form?
Its just such a labor intensive process to create the program in Marketo, sync everything to GoToWebinar, etc. Is a VoD a decent substitute?