Hi everyone! We are putting together CMS requirements for a future web redesign project. As we get deeper into our use of Marketo, I'm learning new things every day and want to make sure that our new website and CMS have the functionality we need as we get more advanced in our use of marketing automation.
Can anyone share functionality they use w/in their CMS to better support their Marketo programs? What requirements should I plan for that I may not be using today to support better integration in the future? (Form integration, content performance, lead attribution, url query strings, personalization, etc.). Basically, what should I know that I probably don't know?
Appreciate any help the community can provide our small, but mighty non-profit marketing team!!