The instructions on docs.marketo.com for SEO leave a lot to be desired and I'm really struggling with understanding the reports. I'm training users in a few weeks and so I need to be able to explain what the reports mean - can anyone help?
Keyword Rank Trends FILTER: Group by Competitor
I gather that out of my company and 4 competitors, there were 13 keywords total and 10 that reached 1-10 on Google Search. Looking at the first competitor in the list they have 5 keywords and 26.3% in rank with 16,250 searches. QUESTION 1: Does that mean that the competitor has shown up on Google for 5 of my 13 keywords and ranked 1-10 26.3% of the time? QUESTION 2: Does that mean that this competitor showed up on rank 1-10 on google 16,250 from those keywords, or does it mean that the 5 keywords showed up 16,250 times in that month?
QUESTION 3: What is the difference between Competitor KW Rank Trends Report and Keyword Rank Trends with a filter of Group by Competitor? They look exactly the same.