I need some help sorting through an issue I am having with fields in SFDC. I currently have a set of key qualifier fields that I use on all of my forms. These fields are converted up to the account level in SFDC when a lead is converted because the fields are relevant to the company data vs. the contact.
The issue that I am having is when someone fills out the form as a lead, it's not a problem. But if they come back and fill out the data as a contact marketo does not update the data at the account level and therefore it's not visible in SFDC.
I also now have two sets up of fields in SFDC when I am doing smart lists. One field that is on the lead level and then one field that is on the account. See attached screenshot. I have the same field at the lead and account level which means when I want to run a smart list I have to consider both of these fields.
Has anyone else run into this issue? I know this isn't the right, but not sure how to fix.