5 Replies Latest reply on May 19, 2016 7:04 AM by Geoff Krajeski

    Who do you set as the sender of emails?

    Angela Sun

      We go back and forth on how we feel about who the sender should be on marketing emails. Here's what we've run into:

       

      Marketing emails (new content, etc) with LEAD OWNER (usually sales rep or BDR) as the sender:

      Pros

      • All replies go straight to the rep
      • More likely to be opened since email recipient is familiar with sender

      Cons

      • Sometimes awkward timing if an automated marketing email is sent out right after the sales rep just spoke to the prospect (this is a big one)
      • Employee churn often makes this tricky, as we need to shift ownership each time

       

      Marketing emails with MARKETING CONTACT (usually me) as the sender:

      Pros

      • Streamlines/simplifies the process
      • No awkward timing issue!

      Cons

      • Replies all go to me, time-consuming to reply

       

      I'd also like to note that the content of the emails are usually text-based, with no graphics, so it looks like a person wrote it. What do you guys usually do in these instances? Who is the main sender of your marketing emails? Lead/account owner? Specific user? Generic email inbox (marketing@company.com)?