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Who do you set as the sender of emails?

Question asked by 4c007dc19ef59fb2a23a7a328dcda393c3b55ceb on May 17, 2016
Latest reply on May 19, 2016 by Geoff Krajeski

We go back and forth on how we feel about who the sender should be on marketing emails. Here's what we've run into:

 

Marketing emails (new content, etc) with LEAD OWNER (usually sales rep or BDR) as the sender:

Pros

  • All replies go straight to the rep
  • More likely to be opened since email recipient is familiar with sender

Cons

  • Sometimes awkward timing if an automated marketing email is sent out right after the sales rep just spoke to the prospect (this is a big one)
  • Employee churn often makes this tricky, as we need to shift ownership each time

 

Marketing emails with MARKETING CONTACT (usually me) as the sender:

Pros

  • Streamlines/simplifies the process
  • No awkward timing issue!

Cons

  • Replies all go to me, time-consuming to reply

 

I'd also like to note that the content of the emails are usually text-based, with no graphics, so it looks like a person wrote it. What do you guys usually do in these instances? Who is the main sender of your marketing emails? Lead/account owner? Specific user? Generic email inbox (marketing@company.com)?

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