3 Replies Latest reply on May 15, 2016 3:21 AM by Grégoire Michel

    Is it possible to tie unsubscribes to a specific email when using a preference center?

      We are getting ready to set up a preference center/ unsubscribe landing page.


      I've been told by Marketo support that if a lead unsubscribes from the preference center rather than directly from the email, the unsubscribe activity will not be tied to that email (will be lost from the email report, etc)


      I would like to be able to use a filter to track people who unsubscribe from a specific email in an engagement program and hold them in a specific empty track.  Is that possible, if Marketo  can't tie the unsubscribe activity (via a preference center) to a specific email? Has anyone encountered this issue and come up with a work around?


      Thanks for your time and insight.