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Emails from Marketo vs in-product and marketing stack

Question asked by 319eeaa22d07f683955b596ef29be0613d00f354 on May 6, 2016
Latest reply on May 8, 2016 by 319eeaa22d07f683955b596ef29be0613d00f354

Curious to know other people's experiences with the following scenarios.

 

1. We have a SaaS product activation email for a 30-day being sent out from the product for several reasons including security. We'd ideally like to be able to retarget a different message to people on a trial from the outset of activating their account. Has anyone had best practices of either moving the activation email out of their product and into Marketo or implementing tracking in emails within their product?

 

2. We have several tools that we are integrating with Marketo, for example webinars and Learning Management System. I'm trying to understand whether it's worth the resources to have these emails and landing pages built within Marketo vs using ones in the platform providers. Obviously we would not have tracking etc, but our LMS has many webinars so the confirmation emails etc require quite a time commitment. Is there any solution which allows email activity to be logged against a leads activity history (in Marketo) even if the email is sent from another part of our marketing stack? i.e. some sort of API call.

 

Thanks

 

Tim

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