3 Replies Latest reply on May 3, 2016 7:11 AM by Diane Schmid

    Increase in unsubscribe rate since migrating to Marketo

    Diane Schmid

      Recently we've started sending out a daily e-letter through Marketo as opposed to sending through our 3rd party ESP.  Since migrating we've noticed that our unsubscribe rate for this daily e-letter has gone from 0.07% during a 12 day time period, averaging 40 opt-outs a day, to an unsubscribe rate of 0.21% unsubscribe rate during an 8 day time period, averaging 90 opt-outs a day. Nothing about the list setup/process for this daily e-letter has changed since migrating it over to Marketo, so I was just curious of any one else has experienced this same issue.