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Increase in unsubscribe rate since migrating to Marketo

Question asked by Diane Schmid on May 2, 2016
Latest reply on May 3, 2016 by Diane Schmid

Recently we've started sending out a daily e-letter through Marketo as opposed to sending through our 3rd party ESP.  Since migrating we've noticed that our unsubscribe rate for this daily e-letter has gone from 0.07% during a 12 day time period, averaging 40 opt-outs a day, to an unsubscribe rate of 0.21% unsubscribe rate during an 8 day time period, averaging 90 opt-outs a day. Nothing about the list setup/process for this daily e-letter has changed since migrating it over to Marketo, so I was just curious of any one else has experienced this same issue.

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