Hello Marketo Community,
I'm currently trying to leverage an engagement program to design a series of emails to go out at variable lengths of time based on a specific action. Is it even possible to do this with an engagement program? I'd like to leverage the streams of an engagement program for better management of assets and flows.
My question is, is it possible to force a cast for an individual lead? This is where I'm experience the most difficulty because we are not using a standard cadence and we need the initial email to send based on an action versus schedule.
Are there any best practices/recommendations out there besides using a smart campaign flow steps without the engagement program to control the cadence?
Pic of what I'm trying to create:
Ideally - they are casted 'VSB - Day 1' based on the trigger, and then follow the cadence listed. Again, the engagement program itself helps with asset management and ensures we can positionally locate folks and re-opt/opt them into streams.