Is there a way to identify leads that viewed a specific webpage or series of pages before they filled out a form?
I'm trying to identify if lead viewed particular webpages before asking to be contacted by our sales team to identify a potential influence. Ideally I don't want to go through activity logs individually to find this information.
You can create some smart lists combining "viewed web page" and 'filled out form" filters, but it will be impossible to assess the order in which the lead done the things.
Another way to look at this is to use Marketo Sales Insight if you are using SFDC or MSD CRMs.