Advise: ask separate questions in distinct threads. Shorter questions are more likely to get answers
Marketo engagement programs automatically control whether a lead should receive a content in the following way:
- Plain emails: the lead will not receive the email if the lead has already be sent that very same email (same email ID)
- Nested programs: the lead will not become a member of the smart campaign within the nested program if it is already a member of the nested program. YOU in fact do not need to check the program status again, Marketo will do it for you. Please not that any program status (so as soon as the lead is a member) will cause it to not be sent to the smart campaign. Also remember that the smart campaign needs to be a batch one with a "member of engagement program" filter.
With regards to the transition rules:
- Engagement score is a score applied to the content, not to the lead, so you will not be able to use it for transitions
- We mostly use lead behavior score to trigger transitions from an early stream to the later ones.
Will post one question at a time, thanks for the tip
I think I start to understand the logic of programs nested into engagement programs. Will start to test it out!
And yes, I thought about behavior score but wrote engagement score. Thanks, now I need to figure out the best score to change streams.