2 Replies Latest reply on Apr 24, 2016 6:03 PM by Nodoka Matsumoto

    Get email opens for every email send(using a same smart campaign, a same email)

    Nodoka Matsumoto

      Hi,

       

      A question about email opens!

       

      I know Marketo email opens are unique. However, I am wondering if there are

      any ways to get email opens for every email send(using a same smart campaign, a same email)?

       

      If there are not, any thinkable methods to get close numbers to it?

       

      Hope you can help me on this!

        • Re: Get email opens for every email send(using a same smart campaign, a same email)
          Grégoire Michel

          Hi Nodoka,

           

          Create a score field call for instance "Nb Email Opened"

           

          create a smart campaign:

          • Smart List:
            • Trigger : opens email - Email is any email you want to track.
          • Flow
            • Change Score - score Name: Nb Email Opened - Change: +1

           

          You can also create multiple smart lists with the following filters

          • Leads who opened it once
            • Opened email: The email you want to track
            • Not opened email: The email you want to track - Min number of times: 2

           

          • Leads who opened it twice
            • Opened email: The email you want to track - Min Number of times: 2
            • Not opened email: The email you want to track - Min number of times: 3

           

          • Leads who opened it three times
            • Opened email: The email you want to track - Min Number of times: 3
            • Not opened email: The email you want to track - Min number of times: 4

           

           

          -Greg

            • Re: Get email opens for every email send(using a same smart campaign, a same email)
              Nodoka Matsumoto

              Thanks Greg!

               

              >create a smart campaign:

              • Smart List:
                • Trigger : opens email - Email is any email you want to track.
              • Flow
                • Change Score - score Name: Nb Email Opened - Change: +1

              I got it.

               

              > You can also create multiple smart lists with the following filters

              Leads who opened it twice

              • Opened email: The email you want to track - Min Number of times: 2
              • Not opened email: The email you want to track - Min number of times: 3

               

              I'm confused here. Will it work even the same email was sent to the same lead?

              Monday: Email A sent--Opened

              Tuesday: Email A sent--Opened

              Wednesday: Email A sent--Not Opened

              Does Marketo smart list pick up this lead as "Leads who opened it twice"?

               

              Nodoka