Share with us your interpretation of what Tomorrow's Marketer means to you.
Being able to see where the industry is going and which trends are starting to grow
A few key words: agile, timely, responsive, holistic. Tomorrow's Marketer must have a wealth of knowledge across multiple topics, be able to respond to leads and clients in real time, and create multi-channel campaigns that live on long beyond the first purchase.
Someone who is agile and up to speed on new trends and technologies.
Tomorrow's marketer is always thinking about tomorrow's tomorrow. He or she has the tools to be able to predict not only marketing trends but what kind of performance can be expected within his or her own marketing campaigns. Tomorrow's marketer knows how much revenue his or her company is bringing in this year.
Constantly pushing forward with improvements, while maintaining the core principles of what it means to market to a consumer. The principles stay the same (the blend of product, price, place, promotion to sell a product or idea), but it's the technology stack and medium that drive the message that are constantly changing. Being aware of the evolving landscape is so critical to keeping pace and surpassing competitors.
Tomorrow's Marketer is someone who is constantly learning and adapting with new technology and trends, always trying to stay one step head.
Open to new ideas and techniques, a good listener, constantly developing skills.
Not only is the world of marketing constantly evolving, but so are the professionals who live, eat, and breathe marketing on a daily basis. "Tomorrow's Marketers" are entering the profession from a variety of backgrounds, experiences, and fields of study but they all share common skills and passions that enable them to be successful marketers.
Adaptable, flexible and willing to take risks, make mistakes, learn and repeat.
Build relationships and engage customers in personalized, relevant ways. Recognize that it’s much more cost-effective to build brand loyalty and advocacy with current customers than it is to find new ones.
Being on the cutting edge of marketing without sacrificing the idea of putting relationships with customers and potential customers first.
They gotta give the people what they want!
Tomorrow's Marketer should be able to easily work on different tools and constantly evolving technologies. A smart, techy person, with an eye on future trends.
Tomorrow's Marketer needs to be 1 part creative, 1 part technologist, 1 part analyst. As much as many roles in marketing are perceived as specialized (think channel-based marketers for email, social, web, SEO, PPC, etc.), tomorrow's marketer brings a passion and skillset in both strategic and tactical approaches to marketing, leveraging technology and data to drive decision-making.
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