We currently have Marketo integrated with Salesforce, which is the CRM uses by our sales team. However, we have a home-grown CRM system for our customers. We are looking at the possibility of also integrating this home-grown system with Marketo via the API. Does anyone know if this is an option?
Alternatively, if we wanted to push a portion of our home-grown CRM data into a system other than Salesforce (perhaps Microsoft Dynamics), would it be possible to simultaneously integrate Marketo with both Salesforce and Microsoft Dynamics?
Any insights would be much appreciated.