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Champion/challenger test in Engagement Program

Question asked by c9dbec440f7d6a7997063c864bc90137ffd31384 on Apr 13, 2016
Latest reply on Jul 26, 2016 by b69d3fcdf09466557a3d0b696f3436dde4301038



I have a question concerning the use of A/B tests or the Champion/Challenger test in Engagement Programs.

We want to implement the following: 3 streams with each containing multiple programs.

Within these programs we want to A/B test the subject line of the emails.


In this case can we use the champion/challenger test or do we have to create two separate unique emails and manually do A/B testing?

Or is there another, maybe better solution?


A big thanks in advance,