How do you setup an A/B test for subject lines in a nurture campaign? I don't see an obvious solution. Please advise.
Your email will be either directly inserted in the streams or through a sub prog:ram. In both case, you can go to the email and right-click it, then "New test". This will create an A/B test that you can edit as follow:
The only drawback is that it will not automatically computes the winner after a while. You will have to come back and declare the winner automatically.
Vote here: Automated A/B tests in engagement program (and not in a nested sub program)
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