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Lead Activity Type (9) Unsubscribe Email

Question asked by e2743386343b890fdaafb9a61ae9bb2587f349a8 on Apr 11, 2016
Latest reply on Apr 11, 2016 by Sanford Whiteman

Hello,

 

I'm looking for any information on how "Lead Activity Type (9) Unsubscribe Email" is used and/or how it happens?  The activity type description states "Person unsubscribed from Marketo Emails" but I have tried Unsubscribing within the UI and that only gets sent across the API via activity type (13) Changed Data Value with a primaryAttributeValueID of (80) Unsubscribed.  When I send out an email and a customer unsubscribes through Marketo form this activity is logged also as type (13) Changed Data Value with a primaryAttributeValueID of (80) Unsubscribed.

 

How do we make Activity Type (9) Unsubscribe Email happen?  We want to make sure we cover all of our basis when dealing with unsubscribes. 

 

Thank you in advance for any information on this topic.

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