7 Replies Latest reply on Jul 28, 2016 2:23 PM by Robert Mullowney

    Email Reporting Best Practices

      Hello all!


      I'm overhauling our entire marketing reporting process and was hoping to get some feedback/best practices on how some of you are reporting on email and digital campaigns, specifically around the following question:


      • How long do you wait after deployment to being pulling reports?
        • I've been asked for reports less than an hour after initial deployment, which is a bit premature for any real evaluation in my estimation, so I'd like to set a best practice here for how soon a valuable report "will be available" to my stakeholders


      Thanks to all!