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Enabling non-responder communication

Question asked by Mark Emond on Apr 3, 2016
Latest reply on Apr 3, 2016 by Mark Emond



I am trying to enable non-responder communication in a program. Aside from the non-responder communication, the rest of the program sets up very well for an engagement program, with four streams. Our client wants to send "reminder" emails to non-responders of the previous email, instead of proceeding to the next email in the stream.


I am thinking this is best suited to an Email Program, instead of an Engagement Program, with logic that looks like this...


Does this make sense? Can anyone see a way to manage this in an Engagement Program (with the key being that any leads who have not responded are paused from receiving the next email touch until/unless they have responded to the reminder communication)?