Create a vision and lead the Association in the development of digital marketing capabilities and strategies. Lead execution of strategies to deliver, nurture and convert qualified leads, identify and convert cross-selling opportunities and improve customer loyalty, retention and advocacy.
Manage and direct external agencies and work with internal stakeholders to ensure successful execution of these strategies and programs in the marketplace.
At least six years of digital marketing experience. Experience conceiving and executing campaigns (either directly or through others) incorporating SEO/SEM, landing page design and lead generation/email marketing. Experience leading the development and execution of integrated digital marketing strategies and campaigns. Experience in both B2B and B2C preferred.