https://cw.halogensoftware.com/cu_direct/loadJobPostingDetails.do?jobPostingID=101604&source=jobList
We are located in Ontario, California, and hiring for a full-time digital marketing lead. A third of the job is hands on operations of our Marketo instance. This is a brand new role, although we have been using Marketo here for about 8 months.
Please view the URL and consider applying. Thanks.
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We are currently seeking a Digital Marketing Lead to be responsible for leading and executing all digital marketing aspects for CU Direct’s marketing strategy including: SEO, social media, marketing automation tools, email marketing, databases and the resulting analytics. The principle responsibilities will include:
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Lead Search Engine Optimization (SEO) & Web Conversions
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Analyze company’s websites for improvements and devise strategies to increase site traffic, awareness and lead generation.
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Track and assess website conversion rates and drive changes to website and landing pages to improve performance.
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Identify and implement methods to improve organic search rankings.
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Provide recommendations and execute strategies for content development in coordination with SEO goals.
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On page optimization and content editing including call-to-action statements, headlines, meta tags, page titles, alt tags and description.
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Ongoing monitoring and optimization to increase web conversations, including but not limited to demo, whitepaper and webcast requests.
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Assist graphic designer with making web edits through the content management system.
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Social Media Engagement and Growth
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Create and execute an innovative social media program that attracts and captures clients and prospects.
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Monitor effective benchmarks for measuring the impact of social media programs. Analyze, review and report on effectiveness of activities in an effort to maximize results.
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Work closely with product and sales teams across the organization to develop and post content to social networking sites.
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Lead Marketing Automation, Database & Analytics
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Develop best-in-class strategies and frameworks for each of the email segments with the ultimate goal of increasing client acquisition and retention metrics.
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Develop creative briefs for email and other online campaigns.
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Work with the internal marketing team and/or third party resource to develop appropriate digital collateral (email templates, landing pages, etc.).
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Collaborate with team members to develop and integrate effective cross-channel strategies across complementary marketing channels.
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Manage, assess and report analytics data for all digital marketing.
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Provide regularly scheduled reporting and monthly presentations to management.
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Operational lead for marketing automation system, including organization, reporting, technical issues & ongoing administration.
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Maintain and manage marketing databases, make recommendations for improvements and coordinate database changes across departments.
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Lead meeting discussions for assigned areas. Provide back-up support to marketing department staff as needed and support other staff members as needed.
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Position Requirements |
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At a minimum, each candidate should possess the following skills, experience and background:
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BA/BS Degree or equivalent experience in a related area is preferred
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Experience with web analytics software such as Google Analytics
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Experience with website content management tools and programs such as Drupal or Word Press
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Experience and/or technical aptitude to work with email marketing automation systems
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Experience in the current digital marketing environment
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Experience in database analytics
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Excellent computer/PC background with in-depth knowledge of MS Office Suite (MS Word, Outlook, Excel, Project and PowerPoint)
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Ability to work in a fast paced environment
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Detail-oriented, excellent communication (verbal and written), and strong project management skills are required
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The ability to liaise with internal teams and outside vendors
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Experience with HTML and CSS
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Strong analytical skills and data-driven thinking
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Strong organizational and time management skills with strong attention to detail; ability to manage and prioritize multiple tasks simultaneously and meet assigned project deadlines in a timely manner
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