0 Replies Latest reply on Jun 10, 2014 11:19 AM by 27492

    digital marketing lead - East Los Angeles Area - post date 6/10/14

      https://cw.halogensoftware.com/cu_direct/loadJobPostingDetails.do?jobPostingID=101604&source=jobList

      We are located in Ontario, California, and hiring for a full-time digital marketing lead. A third of the job is hands on operations of our Marketo instance. This is a brand new role, although we have been using Marketo here for about 8 months.

      Please view the URL and consider applying. Thanks.


                          

      We are currently seeking a Digital Marketing Lead to be responsible for leading and executing all digital marketing aspects for CU Direct’s marketing strategy including: SEO, social media, marketing automation tools, email marketing, databases and the resulting analytics. The principle responsibilities will include:

                          
      •                               Lead Search Engine Optimization (SEO) & Web Conversions                               
        •                                         Analyze company’s websites for improvements and devise strategies to increase site traffic, awareness and lead generation.
        •                                         Track and assess website conversion rates and drive changes to website and landing pages to improve performance.
        •                                         Identify and implement methods to improve organic search rankings.
        •                                         Provide recommendations and execute strategies for content development in coordination with SEO goals.
        •                                         On page optimization and content editing including call-to-action statements, headlines, meta tags, page titles, alt tags and description.
        •                                         Ongoing monitoring and optimization to increase web conversations, including but not limited to demo, whitepaper and webcast requests.
        •                                         Assist graphic designer with making web edits through the content management system.
                                 
                          
      •                               Social Media Engagement and Growth                               
        •                                         Create and execute an innovative social media program that attracts and captures clients and prospects.
        •                                         Monitor effective benchmarks for measuring the impact of social media programs.  Analyze, review and report on effectiveness of activities in an effort to maximize results.
        •                                         Work closely with product and sales teams across the organization to develop and post content to social networking sites.
                                 
      •                               Lead Marketing Automation, Database & Analytics                               
        •                                         Develop best-in-class strategies and frameworks for each of the email segments with the ultimate goal of increasing client acquisition and retention metrics.
        •                                         Develop creative briefs for email and other online campaigns.
        •                                         Work with the internal marketing team and/or third party resource to develop appropriate digital collateral (email templates, landing pages, etc.).
        •                                         Collaborate with team members to develop and integrate effective cross-channel strategies across complementary marketing channels.
        •                                         Manage, assess and report analytics data for all digital marketing.
        •                                         Provide regularly scheduled reporting and monthly presentations to management.
        •                                         Operational lead for marketing automation system, including organization, reporting, technical issues & ongoing administration.
        •                                         Maintain and manage marketing databases, make recommendations for improvements and coordinate database changes across departments.
        •                                         Lead meeting discussions for assigned areas.  Provide back-up support to marketing department staff as needed and support other staff members as needed.
                                 
                     
                          Position Requirements
                          

      At a minimum, each candidate should possess the following skills, experience and background:

                          
      •                               BA/BS Degree or equivalent experience in a related area is preferred
      •                               Experience with web analytics software such as Google Analytics
      •                               Experience with website content management tools and programs such as Drupal or Word Press
      •                               Experience and/or technical aptitude to work with email marketing automation systems
      •                               Experience in the current digital marketing environment
      •                               Experience in database analytics
      •                               Excellent computer/PC background with in-depth knowledge of MS Office Suite (MS Word, Outlook, Excel, Project and PowerPoint)
      •                               Ability to work in a fast paced environment
      •                               Detail-oriented, excellent communication (verbal and written), and strong project management skills are required
      •                               The ability to liaise with internal teams and outside vendors
      •                               Experience with HTML and CSS
      •                               Strong analytical skills and data-driven thinking
      •                               Strong organizational and time management skills with strong attention to detail; ability to manage and prioritize multiple tasks simultaneously and meet assigned project deadlines in a timely manner