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You can only have one acquisition program. Is the form within the PPC Marketo program (before it runs through the content program)? If so, Marketo will credit to that first program. I'm assuming you have a master processing program (PPC) that a lead flows through first before moving onto the respective content (whitepaper, demo, etc.) program.
Dan is correct that you can only have one acquisition program, but if your larger outcome is to record both contributions, you could always use a combination of Lead Source and Lead Source Detail where Lead Source = PPC, Lead Source Detail = Whitepaper to record the distinction. Since you're setting both to success, you could always just split your attribution equally as well.
Your program should contain the asset and the URL should have parameters to help track the offer-channel. Ideally. Other solution can work too.