3 Replies Latest reply on Mar 25, 2016 12:17 PM by Josh Hill

    Best practices for adding acquisition program for PPC

    Kelly Schmid

      I'm trying to figure out the best way to track acquisition program for our PPC programs in Marketo. The issue is that technically 2 programs get success credit when a lead moves through the PPC program, because the whitepaper, demo, etc program also gets success credit. We use UTM paramenters, so when a lead clicks an ad and fills out a form, the PPC program receives success credit as well as the program for the asset. Acquisition programs are already set to populate for all assets, but how will we mark the PPC program as acquisition program instead of the asset?