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Is there a way to update a lead field with the Query Parameter from web page visits?

Question asked by Elliott Lowe Expert on Aug 21, 2014
Latest reply on Apr 15, 2016 by Sanford Whiteman
When a lead visits our web pages from Google Adwords, we capture the 'gclid' parameter into a cookie value.  Then when the lead fills out a form, we write that value into a hidden form field and update a Marketo field.  This allows us to submit the gclid value back to Google after an offline conversion to attribute the conversion to a specific ad. 

Frequently though we get an Adwords visit without a form submission, and we can't capture this value.  In the detail of every web page visit in a lead's Activity Log are Query Parameters associated with that visit including the 'gclid' parameter.  Is there a way to capture this value into a Marketo field without a form submission?  The result would be similar to Marketo capturing the referrer URL and query parameters into the Original Referrer field on the first web page visit.