Company: National Association of Corporate Directors
Location: Washington, DC; remote work is not an option
Over the past decade NACD’s impact, value, membership, event attendance and revenue have grown significantly, and the NACD brand has never been stronger. At present, the NACD team is working to achieve consistently high levels of performance across all touch points—including our 22 chapters in locations from Boston to Southern California.
The E-mail Marketing Manager is an eager, experienced team player with a "can do" attitude who enjoys a fast-paced environment to execute e-mail campaigns for the organization. Working collaboratively with cross-functional team members and segment marketing leaders, the E-mail Marketing Manager will be responsible for developing, executing and optimizing a range of e-mail campaigns with the goal of driving relevance, impact and business goals. He/she will be NACD’s resident e-mail marketing expert.
Essential Duties and Responsibilities
Using Marketo, create, test, and deploy transactional and promotional e-mail campaigns.
Create, test, and deploy landing pages for select campaigns using Marketo and other solutions.
Suggest, develop and implement trigger, drip, and nurture campaigns.
Manage lead scoring methodology.
Coordinate with segment marketing leaders and cross-functional team members to calendar all activity to meet desired execution dates, maximize audience, and minimize conflict.
Develop and continually improve processes for trafficking e-mail assets/copy from internal stakeholders.
Develop and maintain responsive Marketo-based e-mail templates, troubleshoot issues, and stay abreast of technology advances.
Test, analyze and report on e-mail campaign performance on a recurring basis. Identify trends and opportunities for improved open, click thru and conversion rates.
Proactively monitor list quality, and work to ensure the health of e-mail data and track growth of lists.
Champion e-mail governance best practices.
Develop strong understanding of database segments to ensure strict adherence to inclusion/exclusion of various segments per e-mail execution.
Assist chapter administrators with Marketo on-boarding and troubleshooting.
Qualities We Are Looking for in a Candidate
Passion for excellence and to exceed goals, metrics, and objectives.
Exemplary creativity that manifests in a need to explore, evaluate options, and establish an emotional connection with members and prospective attendees.
Strong team player with a collaborative approach, who can balance team and individual responsibilities; gives and welcomes feedback; contributes to building a positive team spirit; focuses morale and group commitments toward the organization’s goals; supports everyone’s efforts to succeed; and inspires trust in his or her colleagues.
Constantly looking for ways to improve and promote high-quality products.
Accurate, thorough, with strong attention to detail and the ability to effectively prioritize multiple projects in a fast-paced, deadline-driven environment.
Exemplary interpersonal skills: a can-do attitude, energetic, outgoing, extremely organized, loyal, dependable, professional, and ethical.
Problem-solver who identifies and resolves problems efficiently, gathers and analyzes the right information skillfully, and exhibits resourcefulness.
Strategic thinker who develops plans to achieve goals, understands market and competition, and adapts strategy to changing threats and opportunities.
Required Skills and Experience
5+ years professional marketing experience
Strong Marketo experience (emails, landing pages, drip streams, smart lists, lead scoring)
SalesForce experience (field creation, campaign set up, reports)
Expert on e-mail best practices, technologies, trends and CAN-SPAM laws
Proven experience in A/B and multivariate test design, execution and analysis
Must be able to succeed in a fast paced and rapidly changing environment
Strong understanding of feedback loops, whitelists, and IP reputation
Basic HTML/CSS knowledge
Experience building landing page templates
Experience using Excel
Why Work at NACD?
NACD is committed to fostering a corporate culture that engages, inspires, and challenges its employees. The organization values energetic dialog, creative thinking, and innovative problem-solving. Employees at every level are given a voice on how to best serve NACD members and achieve the association’s mission. We offer competitive benefits and a pleasant working environment located in downtown DC.
If interested, submit your cover letter and résumé to Henry Stoever at hstoever@NACDonline.org.
This description summarizes the main responsibilities of the position. It neither prescribes nor restricts the exact tasks that may be assigned to carry out the responsibilities of the position. Nothing in this description restricts NACD’s right to assign or reassign responsibilities to the position at any time.