If you have a topic that is of interest to you that you'd like to share with the Philadelphia user group at our next meeting, we'd like to know! Presenting at user group meetings is a great way to share your knowledge and expertise with the other members. If you are interested in presenting, comment below or send an email to firstname.lastname@example.org.
I'd like to hear about social media strategies. How are others tracking social media calendars against campaigns? Do you have a social media strategist or does each marketing manager handle their own?
Also curious if others are exploring or using ABM or predictive analytics.