2 Replies Latest reply on Mar 18, 2016 12:58 PM by Kenny Elkington

    Merged Contacts - Marketing Activity

    Erin Cavanaugh

      Our internal data quality team is cleaning up the data in our CRM (Microsoft Dynamics) by merging duplicate contacts. Since our CRM is synced to Marketo, it is cleaning up the possible duplicates in Marketo as well.


      A duplicate contact was merged in CRM and now we only have 1 contact record in Marketo. Does it choose which record to keep based off of lead score? Or does it pick the contact with the latest activity? Since the contact was automatically removed from Marketo, do we lose visibility into the marketing activity that was taking place within that record?