1 Reply Latest reply on Mar 16, 2016 2:46 PM by Grégoire Michel

    Drip Campaigns

      We are looking to set up a series of emails that will be triggered to new members of our association at the following intervals:

       

      1 week after joining

      3 weeks after joining

      5 weeks after joining

      7 weeks after joining

      11 weeks after joining

      13 weeks after joining

      15 weeks after joining

      24 weeks after joining

       

      Is there a way to do this since the intervals between emails are not the same? It seems that engagement programs require the interval between sends to be the same (i.e. weekly or biweekly, etc.)

        • Re: Drip Campaigns
          Grégoire Michel

          Hi Laughlin,

           

          IMHO. You should publish the question in "product" to maximize the number of views and answers

           

          2 techniques here:

          1. You use classical smart campaign with wait steps. Inconvenient: not as good as a reporting and not very flexible if you want to change the order of content or add some more in the future
          2. You use engagement program. You set the stream to cast weekly and add some smart campaigns to pause leads. Eg:
            • SC 1:
              • trigger : is sent email #1, or email #2, email #3, #5, #6
              • flow :
                • Change Engagement program cadence -> paused
                • wait 8 days (makes sure the following cast is skipped)
                • change engagement program cadence - Normal
            • SC 2:
              • trigger : is sent email #4
              • flow :
                • Change Engagement program cadence -> paused
                • wait 22 days (makes sure the following 3 casts are skipped)
                • change engagement program cadence - Normal
            • SC 3:
              • trigger : is sent email #7
              • flow :
                • Change Engagement program cadence -> paused
                • wait 57 days (makes sure the following 8 casts are skipped)
                • change engagement program cadence - Normal

           

          Of course, there are variants of this. You could set the casts to every 2 weeks, but you would have a trouble having 9 weeks between #6 and #7.

           

          -Greg