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Customizing Company Web Activity Report Columns

Question asked by Margaret Addison on Mar 16, 2016
Latest reply on Mar 16, 2016 by Grégoire Michel

My company wants to use the Company Web Activity Report in Analytics to see who is visiting our site and also understand their pre-existing engagement with us (filled out a form, is a customer, lead owner, etc.). However, it appears the only columns you can see in this report are company, referred company, state, # of page views, etc. It does not connect the relationship that is stored in our Marketo database. LeadCaster is a tool that easily does this but we do not want to add or switch solutions at this point to get the information. Any suggestions welcome. Thanks!