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Empty Lead in SFDC Type

Question asked by Tara Rowe on Mar 15, 2016
Latest reply on Mar 28, 2016 by f54374fc74fef0c2516495a092dfd25fe66490ec

Question:

I understand that  we have a field in Marketo called SFDC Type, within the "Lead Info" tab and It has three possible values: lead, contact, or it's empty. If it is empty, it means that this Marketo lead does not exist in SFDC. My question is why would it be empty?

 

If the lead went through all channels on our website filling out the web form information and has scored as qualified and "Fast Tracked" why would the field be empty?

 

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