4 Replies Latest reply on Mar 11, 2016 5:14 PM by Dan Stevens

    Using drill-down capabilities in Email Analysis reports in Revenue Cycle Explorer (RCE)

    Dan Stevens

      We're currently experiencing an issue with the drill-down capabilities in RCE.  Hopefully someone can identify what the issue might be.

       

      Many of our marketers constantly ask our team "why can't we drill down into the basic reports in Marketo to view the leads behind the individual metrics?"   I realize you can create a smart list for this additional level of insight, but it requires extra effort (and many are used to having this capability in other platforms).  Also, many of our marketers aren't that familiar with Marketo - so ease-of-use and self-service are key here.  So the next best thing is to use the Email Analysis reports in RCE - with "cell drill-through" enabled:

       

      We then select the attributes that we want to appear:

      You can now see each metric is a clickable link:

      Here's where the problem lies (unless I'm doing something wrong).  When I click on the number "7" under "unique clicks" for the first email, this is the underlying data:

      Why is it displaying every lead that was sent the email instead of the 7 that I clicked on?   I expect to see the seven leads that clicked.  I tried looking in the Product Docs section, but there's nothing that explains how to properly configure this.  Anyone have any suggestions?