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I just learned from Support that the drill-down capabilities in RCE aren't built to work like this. According to Support:
"The Drill down report will show you all the columns that you selected in the cell drill through selection screen. So if you picked 3 columns when you click any column it will generate a report for the columns you selected. For example, if I selected Opens, Delivered and Clicked as your columns and then clicked on the number for "Clicked" the Drill down will show me all three columns not just the number for Clicked. If you only wanted to see clicked on the drill down report you would only select Clicked for the columns in the Cell Drill Through selection screen."
So what this is saying is clicking on any metric within a row will show the exact same data/results (based on the drill-down columns - in our case name, title, company) for all columns in the report - not specific to each metric (like "opens", "unique clicks", etc.). And it will always show the complete set of leads that was sent the email, regardless if they are included in that metric. Definitely not the expectation of a proper drill-down feature.
Please up-vote this idea: Provide proper report drill-down capabilities within Revenue Cycle Explorer (RCE)
Uggh - just when we got done singing the praises of RCE, we come across this limitation (still no way to drill-down into the individual data behind each metric). Disappointed
I've been having the similar. Hair is grey now over this issue!