11 Replies Latest reply on Mar 10, 2016 10:32 AM by db65d97039dfcfe9646867c1a7dbbda50d2dc140

    Leads that clicked not same on Email Performance and Email Link Performance Report

      What's wrong with this picture?

       

      29 does NOT equal 46 !

       

      For the same e-mail send, for the same time period, the Email Performance report shows 29 unique leads that clicked a link.

      Per the documentation:

       

      Email Performance Report - Marketo Docs - Product Docs

       

      Clicked Link

      Number of email recipients who clicked a link in the email.

       

       

      For the same send, time period, etc. The Email Link Performance report shows 46 leads that clicked a link.

       

      Email Link Performance Report - Marketo Docs - Product Docs

       

      LeadsThe number of unique leads who clicked the link.

       

       

      Marketo support has yet to prove itself to be any help in reconciling these two figures, and explaining how they can be different...

       

      marketo-clicks.png