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I don't want my "subscribers" to become leads in my CRM (SugarCRM) until they perform certain actions (form fills). Is this possible?

Question asked by 420eecc786f362d307e4871f6879794e7c5780bb on Mar 8, 2016
Latest reply on Mar 10, 2016 by 420eecc786f362d307e4871f6879794e7c5780bb

I have a question: Is it possible to distinguish between leads based on the action(s) they have or haven't taken? We have a subscribe option that allows visitors to the site to sign up to our newsletter, but we don't consider these to be 'proper' leads yet, as they haven't made a specific enquiry (via submitting a form). Ideally these subscriber leads will not be pulled across to SugarCRM yet - they will exist in Marketo only until they submit an enquiry.

 

We have built our own connector so we can control what data is synced back and forth between Marketo and SugarCRM, but we need an easy way to identify these subscribers in Marketo.

 

Any suggestions?

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