This is not a discussion specifically about Marketo. But still, majority of the campaign requests will be fulfilled and executed in Marketo instance. So I decided to post it here.
When an organization is growing fast, demand gen team starts getting more and more campaign requests, such as building landing pages, sending out email, creating more nurturing streams, etc. Different people get involved in different tasks, and different tasks require different tools. So I'm facing the challenge to build a process to streamline campaign requests within an integrated platform where we can track progress, document resources, assign tasks, etc. I guess it's a combo of project management tool and issue tracking tool (like Jira).
Does anyone have experience in this area?