0 Replies Latest reply on Mar 4, 2016 7:19 AM by 420491902fc2ecf550b537e78b0d64f1020566e9

    Demand Generation Marketing Manager @ Pindrop - Atlanta

      Pindrop, one of the fastest growing companies in Atlanta, is looking for a qualified Demand Generation Campaign Manager to join our team. Responsibilities are focused on creating and managing digital marketing campaigns aimed at generating qualified leads and productive prospect engagement.

       

      Responsibilities

      • Help manage inbound marketing initiatives including email, SEM, SEO, social media and landing pages to attract, engage, nurture and convert leads.
      • Execute multi-channel promotion of marketing content such as webinars, white papers, trade shows and events.
      • Manage day-to-day Marketo usage and technical requirements.
      • Manage email nurturing campaigns. Ensure email assets (i.e., headers, branding, footers, landing pages, etc.) in Marketo are well maintained.
      • Build data management programs to control flow of leads and contacts to CRM.
      • Create and maintain reports on marketing effectiveness, and business impact.
      • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
      • Monitor and maintain data quality within the marketing databases.
      • Segment lists based on buyer need, buyer journey and behaviors.

      Requirements:

      • 3+ years experience with email marketing, lead nurturing, marketing automation, content marketing and web analytics.
      • Experience using Marketo or similar marketing automation technology (e.g., Eloqua, Pardot, HubSpot)
      • Experience using Salesforce or similar CRM technology
      • B2B marketing experience preferred
      • Excellent understanding of email marketing concepts, lead funnel metrics, and demand generation.
      • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
      • Detail oriented; ensures accuracy while still meeting deadlines.
      • General knowledge of SPAM and CASL compliancy.

       

      Apply here: https://www.pindrop.com/careers-open-positions/?gh_jid=178061

      Learn more about Pindrop: https://www.pindrop.com/careers/