0 Replies Latest reply on Mar 2, 2016 4:49 AM by Allison Sparrow

    A/B testing with Default programs

    Allison Sparrow

      Hi yall! I'm sharing a new post that discusses how to a/b test emails using the default program! Depending on what you're testing, sometimes Email Programs won't give you the flexibility you want. Optimizely usually uses the following process to test our emails (mostly because we care about statistical significance )

      When Email Programs won't cut it: how to test your emails