A/B testing with Default programs

Discussion created by e45b854943b7d76d00fcfcfd3e52ed73788dfd9b on Mar 2, 2016

Hi yall! I'm sharing a new post that discusses how to a/b test emails using the default program! Depending on what you're testing, sometimes Email Programs won't give you the flexibility you want. Optimizely usually uses the following process to test our emails (mostly because we care about statistical significance )

When Email Programs won't cut it: how to test your emails