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Send info from external database to Marketo

Question asked by a116aa92f3d24e803e46e1608e0b7852427c5b23 on Feb 24, 2016
Latest reply on Feb 24, 2016 by Grégoire Michel

We have a propitiatory software system that collects potential lead information. As activities happen and the potential leads are qualified, I would like to send the name, email, and company of potential leads from that system to Marketo so that I can add them into a Marketo nurture campaign. I'm not even sure where to start. Can anyone give guidance on how we can make that work?