Has anyone in our group used the social marketing features and integrations with Marketo? If you have, is this in B2B or B2C? Let us know....and thanks!
I work for Rackspace, a B2B cloud services company in San Antonio, and we recently started implementing social referral tracking to each of our program builds. Our requestors are in charge of creating a social referral URL, and then on the backend of each program we build a static list and a smart campaign that watches for any visitor to the associated webpage with querystring contains "social referral URL." From this we have the ability to see how social outreach programs are driving cookied traffic versus net new uncookied leads. Relatively new process for us but the requestors are digging it!
Zach Rogers thanks for your info, sounds interesting. Would you like to share this with the rest of the group?
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