1 Reply Latest reply on Feb 23, 2016 6:20 AM by Dory Viscogliosi

    How do you measure the effectiveness of progressive profiling?

    Tim Madel

      Is there a way to measure the effectiveness of your progressive profiling?

       

      Can you determine how many times a field gets filled in from a progressive form versus how often it is displayed?

       

      We want to know how far people are getting down the progressive profile funnel.

       

      Thanks,

       

      Tim

        • Re: How do you measure the effectiveness of progressive profiling?
          Dory Viscogliosi

          Hey Tim, we have segments that display how much of a "completed profile" a person has. If they have certain fields filled out then they're in one segment, if they have all of our fields that we want filled out then they have a "completed profile", and they can be somewhere in between (we have several segments to define this).

           

          It's sort of like a dashboard for us when we look at the pie chart of our entire database.

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