2 Replies Latest reply on Feb 19, 2016 6:26 PM by Kristen Malkovich

    How can marketers help Sales quickly follow-up on leads?

    Jignesh Shah

      Filling the funnel with qualified leads is a key Marketing responsibility. Equally important is making sure that Sales can quickly follows up on qualified leads.


      This is easier said than done given the number of emails, notifications, phone calls & other interruptions the typical sales person gets hit with every hour.


      Derek Vansant, a former colleague and ace marketer, recently told me about his 'Rapid Response' system for lead followup - which he has shared here.


      It made me wonder how other marketers help Sales quickly follow-up on leads.


      I would love to hear how you get your most qualified and urgent leads the visibility and priority they need.