2 of 2 people found this helpful
Here are some good readings from Marketo
It's always good to show them the implication of not following up on well qualified lead.
1 of 1 people found this helpful
I think that example is great, except when there are no SLAs in accordance with tasks. That solution implies a proper use of SFDC (ahem!) which means it's awesome in a perfect world.
I think SLA violations with interesting moments when they're violated are my favorite solution. Also quarterly sales surveys to receive their feedback about lead quality, marketing programs and overall communication always helps.