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Creating Unique Tracking Links to Determine Traffic from Third-Party Promotions

Question asked by Alex Walsh on Feb 16, 2016
Latest reply on May 20, 2016 by 572b62e46080c76b7aad41c3d1d56ba2a6a16363



I am brand new to Marketo and I am trying to understand if/how I can set up unique tracking links or custom redirect link to determine incoming traffic from various third-party promotions we are using. In the automation tool I used previously, we would just create a unique tracking link for each third-party and they would use that link to drive traffic back to our landing page through various promotional channels (banners, emails, etc.). I am trying to set something similar up in Marketo and I am wondering how to create this type of link. I have seen how to create tokens for tracking in emails, but have not been able to find anything to address this problem (unless there is a way to use tokens for this). Does anyone have a process for doing this?