I had a similar issue I ran into for my score based MQL rules. The way I got around that was by checking when their last activity occurred. Since I have my score decay get triggered if they have no activity in 30 days, I added some filters to my MQL rules checking for an activity in the last 29 days.
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Instead of focusing on the score decay campaign campaign, change the MQL'ing campaign. 2 ways of doing this :
- Add a filter to the MQL campaign that filters out leads that already MQL, SQL or Opportunity (and any other criteria that you see fit)
- For your MQL campaign, use a "Data Value Change" trigger instead of the "Score is changed". The "Data Value Changed" can have 2 constraints that will enable you to fire the campaign only for leads that cross he threshold in the up way:
- New value as least [Threshold]
- Previous value less than [Threshold]
this is the way!
Good call on the Data Value Changed filter/trigger. I had forgotten all about that.
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Another thing to consider if you don't need the higher scores for a particular reason (Score in range N go to place X, scores in range N+1 go to place Y) you may want to consider trimming the top of your scale when you recycle a lead-- so it goes down to a point below your MQL threshold.